Minutes:
The Information and Corporate Policy Officer presented the Key Performance Indicator Update to the Committee and it was noted that, for this quarter:
It was noted that the Committee were keen that any galleries or areas of the Museum which were closed for refurbishment in future should be managed to minimise the impact on performance.
In response to questions from the Committee, the Head of Regeneration and Economic Development advised that:
· The target value for the percentage of all available tickets sold at the Hazlitt Theatre was what was included in the contract with Parkwood Leisure. The reason that the target for this KPI seemed low was because Parkwood Leisure had to ensure a varied programme of events and new and challenging shows.
· The performance indicator measure for the number of users at the Leisure Centre was targeted as a 5% increase on the value that was measured the year before. This was a contractual target.
· The Leisure Centre was diversifying the activities that were run in order to engage with new markets and to ensure that they were not losing out to the private sector.
· The contacts to the Visitor Information Centre included telephone enquiries, personal enquiries and email enquiries.
· The system which recorded the number of calls to the Visitor Information Centre had been out of order since July and there was a possibility of retrieving the missing data since the system had first been out of order. The Head of Regeneration and Economic Development agreed to inform Members why the system had been out of order following the meeting.
· A dedicated electronic visitor counting system had now been purchased for the three external entrances of Maidstone Museum. This would provide a more accurate record of footfall because it would count individuals in groups and would not miss people at busier times.
The Committee were concerned with the low values of KPIs which related to the Museum and Visitor Information Centre. The Committee requested that, as there was no meeting of this Committee in February, the summary of performance for Quarter 3 of 2017/18 be circulated to the Committee by email by the end of January 2018, before being reported to the Committee in March 2018. This would ensure that any trends found in the performance of KPIs would be detected before budget setting at Council took place.
RESOLVED:
1. That the summary of performance for Quarter 2 of 2017/18 for Key Performance Indicators be noted.
2. That the summary of performance for Quarter 3 of 2017/18 for Key Performance Indicators be circulated to the Committee by email by the end of January 2018.
Supporting documents: